How to Create a Blog Post from an Academic Study
The SMS Blog is an inclusive forum that provides the strategy community with a platform for sharing and discussing research results and conclusions from empirical studies, conceptual papers, editorials, and review articles published in the SMS journals. Especially for authors of such work, there are good reasons to translate their research article into a blog post:
- Increasing impact: Blog posts are much shorter than research articles and use more direct, accessible language. In doing so, they reach a broader audience, such as non-academics who would not consider reading research articles, and academics who might not take the time to read the full-length article. This broader reach may, thus, indirectly drive up citations of the research article.
- Reduced effort: With a length of typically no more than 1,000 words, blog posts are rather short. Therefore, writing a blog post takes only a few hours, i.e., limited efforts when considering how much authors have invested into composing their research article.
- Rapid publication: In contrast to potentially lengthy review processes, blog posts are published rather quickly, typically within a few days. This is so because the research article on which a blog post is based has already been accepted for publication in an SMS journal and, thus, gone through a quality-assurance process.
- Engagement: A blog post allows authors to engage in dialogue with the strategy community. Specifically, in contrast to research articles, blog posts have comments sections that generate feedback and spur conversations about the research findings.
There are various ways in which articles published in the SMS journals can be translated into a blog post. The categories in which blog posts from SMS journal articles can be published are:
- Background: Stories about the emergence of the research idea, e.g., in the form of an interview;
- Reflections that situate the research findings within a broader context, one that typically exceeds the scope of a journal article;
- Implications for practice;
- Dialogues between authors and editors on the development of the paper in the review process, and between authors of different SMS papers on the complementary or competing nature of their research findings; and
- Narrative extensions of the paper’s video abstract.
Here are some general tips for creating a blog post:
- Think about the content-related orientation of your blog post by choosing one of the categories mentioned above.
- Start with a title that summarizes your implication(s).
- Focus on no more than one or two main implications of your study. Remember: A blog post does not need to be exhaustive.
- Structure your line of argumentation around about three to five paragraphs (about 500 to 1000 words).
- Be clear on how the outcome of your study could help a researcher or manager see things in an extended or new way.
- Embed hyperlinks as references.
- Include or create a figure, matrix, table, or picture that summarizes the main implication(s).
- Write a short bio to describe shortly who you are and what you do.
For additional tips on how to translate an academic study into a blog post, you may find this blog post helpful.
Please contact the SMS blog team with questions you might have.