Directed by Words: How Entrepreneurs Rely on Salient Frames to Devise a Market Entry Strategy

Language is powerful; scholars have shown that organizations rely on language to guide stakeholder interpretations to create value for the focal firm. For example, entrepreneurial firms can use language to access resources and to generate other support from stakeholders. But language also has the power to direct the actions of firms. Shon Hiatt and W. … More Directed by Words: How Entrepreneurs Rely on Salient Frames to Devise a Market Entry Strategy